Thinking of selling your home sometime this year? Keeping these essential strategies in mind will allow you to maximize your property value and be confident in your decision. Sellers who fail to get these fundamentals correct may struggle to sell their homes while leaving money on the table. In all market conditions, setting an accurate and strategic asking price, staging a home so it looks its absolute best and leveraging the best marketing strategies will make all the difference between a successful, timely sale and a struggle.

Accurate Pricing

Particularly in today's market, your asking price sends a message to potential buyers. If the price is too low, you will leave money on the table or discourage buyers who see a lower-than-expected price tag and wonder if something is wrong with with the home. If the asking price is too high, you risk deterring informed buyers who are comparing it to similar properties they have seen. If your property sits on the market for a while, you may have to reduce the price to reignite interest. Some buyers will view a price reduction as a red flag.

If your home is priced correctly from the launch, buyers will not expect a discount. Instead, they will see the value and compete for it, driving up the price.

How do you know what the correct price should be? We will first look at recently closed comparable sales and realistically understand how your home compares. Strategic pricing also considers the current competition on the market and the methods buyers are searching for property within specific price points.

Thoughtful Staging

Purchasing a home is often a financial decision, but it can also be influenced by emotion. People want to be rational, but real estate is aspirational. Once a buyer becomes enamored with a property and envision themselves living happily in the space, they typically submit offers quickly. That's why your home must look its very best before putting it on the market.

Making your home look its very best with inexpensive updates like decluttering, painting and staging can mean the difference between receiving multiple offers or having to negotiate down. Buyers are willing to pay more when there is less work for them to do.

With an editorial eye for staging and art direction, I take tremendous pride in preparing properties so they present at their very best. My tailored approach and expert eye enable me to sell properties at a higher price than the neighborhood average.

Innovative Marketing

Presenting your home in a way that attracts buyers is both a skill and an art. I have vast experience advising sellers on how to position homes to drive value, including decorating and staging or more extensive renovation projects. Once your home is ready for its close-up, I have the city's best resources for photography, videography, copywriting, and floor plans available to ensure that your home is portrayed in the best possible light.

With so many listings on the market at any given time in New York City, your home should stand out from the crowd. The two most common goals of my clients are: to sell quickly and for the highest price. A well-defined marketing plan curated to your specific property should accomplish both goals. 

Each component of the marketing collateral will be visually beautiful. The photography is instagram-worthy, the floor plan is crystal clear, and the detailed description captures why your property is exceptional. I work closely with clients to develop a robust marketing plan that gets the word out about your listing quickly through Corcoran's highly trafficked website, popular local media outlets, and via high-quality printed materials. I also tap into Corcoran's vast network of individual buyers, investors, and brokers, both here and abroad, to reach the largest possible audience of well-qualified buyers.

When your home is priced correctly, looks impressive, and stands out from the competition, buyers will pay more, and your home will sell faster than the competition. It's easy to sell property in a hot market, but only an experienced and successful agent will make sure that you get the highest price no matter the market conditions.